West of Orange served as digital consultant and producer for a year-long rebranding effort that launched a new Business to Government brand for Philips, in partnership with global PR firm TogoRun. A mobile app was developed to supplement Philip’s Innovation Celebration campaign launch event and the new Outside-In discussion panel series with Politico.
Services Provided
- Digital consultant services
- Mobile App digital content development
- App branding and icon design
- Multiple email blasts to raise awareness and interest
- Email campaign flowchart development
- Active participation in Philips branding education
- Light-Speed Response Times
